BAYER LIFE MATTERS
Bayer’s Vector Control division appointed us to create a new positioning and identity that would also support the soft launch of their revolutionary new mosquito bednet. The MIM Malaria Conference in Nairobi, Kenya, was the launch platform for the new positioning.
We decided to combine the softer values that the Vector Control division offered Africa – educational grants, training programmes and the scientific points of product differentiation. At the same time understanding that it is not enough to just save a life, but also to improve the quality of life for those already saved. We demonstrated how Bayer Vector Control helps to support the Sub Sahara African region, not only through practical solutions, but importantly by empowering people to take control of their own lives
The rebrand successfully laid the groundwork for the introduction of the bednet into the wider malaria community, helping to position Bayer Vector Control as one of the world’s leading providers and supporters in the fight to eliminate malaria. Within the Bayer Corporation the campaign came third in the annual marketing awards out of 800 entrants and the materials were so well received it even made it’s way into the hands of Bill Gates!
Completed whilst working at Byron Advertising