To design and develop product logos and positioning statements for a range of Bayer cockroach baits alongside campaign visuals to be launched internationally.
We developed a striking and unexpected visual treatment for the Maxforce Fusion and Forte products, along with the Maxforce umbrella brand itself. This helped cut through the noise of a crowded market place full of 'me too' claims. The materials were translated for a European audience and the key visual was applied across a range of materials and sales tools.
Winning each pitch one after another, was a proud moment and testament to how well each brand package had been received.
Completed whilst working at Sugar Rush Advertising