We were asked by De Beers to support the launch of a venture in Botswana – the development of a jewellery brand to promote local jewellery designers and support the benefits that diamonds have bought to Botswana. The jewellery was inspired by the Okavango Delta region of Botswana, combining the natural beauty of the region with the indigenous animal life.
Our source of inspiration was easy, as all of the jewellery had been created by local designers with sales of the product benefiting Botswana - the home of the diamonds. We therefore developed the brand name and logo ‘Botswana Unearthed’. We subsequently developed all collateral material for the initial launch into hotels, game reserves and tourist sites, as well as the packaging for the jewellery pieces, designed to reflect the nature of the range.
The initial launch was successful and are currently looking to expand outside of Botswana and into other African countries.
Completed whilst working at Byron Advertising