As one of the leading manufacturers of digital imaging equipment, Samsung asked us to develop an ambient media campaign to support sales of their new MV800 compact digital camera.
The Tottenham Court Road area of London was targeted because of the high number of electronics retailers in the locality (including the flagship Samsung store). The campaign had a dual purpose in creating both brand awareness of Samsung’s involvement in the camera sector - specifically the innovative MV800 - and to drive actual footfall into local stockists of Samsung cameras. We created a controlled environment in and around Tottenham Court Road, where each targeted ambient media channel was used.
With an increase in both product sales and footfall to the Samsung store and partner retailer stores, the client was delighted with the results. Indeed, Jessops has since launched its own Facebook campaign to support the activity that Samsung are undertaking.
Completed whilst working at Sugar Rush Advertising