To help support the launch of Samsung’s latest revolutionary Compact System Camera in their NX range, the NX200.
By combining the foreground and background, the hero images in these trade magazine adverts demonstrated and highlighted the NX's unique i-function feature, which significantly reduces the number of controls you need to master in taking great pictures.
With an increase in sales and online activity, the NX200 launch was seen as a great success by Samsung. We have since been invited to develop a number of additional campaigns for other Samsung products and continue to do so.
Completed whilst working at Sugar Rush Advertising