A division of Premium Credit, SFP offers financing to parents looking to spread the cost of paying termly independent school fees. Our brief - to re-launch the business to both key stakeholders within private schools and raise awareness of the product to parents.
We developed an integrated campaign with a theme of 'child’s play'. This reflected the simplicity and ease with which the service could be both implemented by the school and also managed more favourably by the parent.
We subsequently developed online and offline campaigns, which included summer conference material, promotional giveaways and direct mail that geographically targeted existing and potential parents. To date the interest has been very positive with evident churn in the market place.
Completed whilst working at Sugar Rush Advertising