To create and launch a new brand to support a top 40 law firm in their decision to enter the personal injury market place.
Developed a brand name and created a fully integrated consumer campaign that included TV, Out of Home and Press as well as supporting online activity.
Thepaybackline.com was launched through a national press campaign and online activity, in conjunction with a regional TV test in Granada, supported by 48 sheet posters and adshells. The campaign has really delivered in the launch phase, with a huge volume of calls.
Completed whilst working at Sugar Rush Advertising