ZSCALER - INFOSEC SHOW
Zscaler is the world’s leading Direct-to-Net cloud security provider and the client wanted to raise awareness of their brand at the Infosec Show, Europe’s leading security exhibition, which was being held at Earl’s Court.
We devised a guerilla campaign based around causing disruption to the event both inside and outside the Exhibition centre. First, chalk stencils were used to raise brand awareness in and around the area leading to Earl’s Court. Then, sleight of hand artists were hired to reverse pick pocket attendees at the exhibition, by dropping a card into their pockets highlighting just how easy it is to breach personal security.
Well the council noticed and demanded the removal of the chalk stencils - so someone was paying attention! We also had feedback that one of the attendees called the CEO of Zscaler in the US to congratulate them on the clever use of reverse pick pockets. It demonstrated that when planned properly, a disproportionately large impact can be achieved with even a small budget campaign.
Completed whilst working at Sugar Rush Advertising
ZSCALER - EMEA MAILER
As ZScaler is a relatively new business in EMEA, we were asked to create a direct mail campaign to target the top 100 companies across eight key European markets, with the objective of generating positive leads for the Zscaler sales team to follow up.
To support Zscalers Direct-to-Net security solution, we developed an engaging, bespoke mailer, containing a Head tennis racket cover as a teaser gift. The target here was Chief Information Officers. To receive the actual tennis racket itself, the recipient was required to register interest in the service online and attend a subsequent meeting with Zscaler’s sales team, who would bring the racket with them to complete the offer.
Such was our client’s confidence in their mailer and product, it took only one of the recipients to arrange a meeting and the subsequent sale alone paid for the cost of the entire campaign! Response rates have continued to reflect the innovative nature of the campaign.